88Z AI, 28 April — Xiaohongshu has released its first AI governance principles, establishing three core tenets: supporting AI as a creative aid, requiring labeling of AI-generated content either by users or the platform, and strictly prohibiting AI-driven fraud and infringement. The platform will enhance its detection capabilities and open an appeal channel to protect creator rights and maintain community authenticity and fairness.
At a glance
- Establishes three principles: AI as creative aid, mandatory labeling of generated content, and strict prohibition of fraud and infringement
- Enhances detection capabilities and opens an appeal channel to protect creator rights
The update
Xiaohongshu has officially released its first 'AI Governance Principles,' clarifying three basic principles for artificial intelligence application on the platform. First, the platform welcomes creators to use AI technology as a creativity amplifier to assist in content production. Second, it encourages users to actively label AI-generated content; if not self-labeled, the platform will uniformly add corresponding labels to ensure transparency. Finally, the platform strictly adheres to the baseline of authenticity and firmly opposes any form of AI fraud and infringement. To implement these principles, Xiaohongshu will continue to build its identification and governance capabilities for AI content. Meanwhile, the platform has launched an appeal channel for AI note label prompts, aiming to effectively protect the legitimate rights and interests of creators, safeguard the authentic, fair, and warm foundation of the community, and promote the development of a healthy content ecosystem.
Sources & editorial note
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