AI design
Luma AI
Luma AI is a creative AI platform for video generation and image creation, powered by the world's leading video generation models, Ray and Uni.
What is Luma AI?
Luma AI is a creative AI platform for video generation and image creation, powered by the world's leading video generation models, Ray and Uni.Beyond providing base models, Luma employs creative agents to handle end-to-end workflows, helping creators turn ideas into brand-aligned assets rapidly.
Its core technologies include the newly released Ray 3.2, which allows users to direct every frame like a film shoot, maintaining continuity across cuts and delivering cinematic quality; and Uni-1, a brand intelligence model that deeply understands brand style, character references, and visual grounding to ensure consistency across all generated assets.
Luma AI is on a mission to build unified general intelligence capable of generating, understanding, and operating in the physical world.Whether creating social media variants, cutting teasers, or producing product hero shots, Luma enables the fastest creative teams to iterate quickly from concept to final work.
Key features
- Ray 3.2 Video GeDelivers cinematic quality video generation with direct control over every frame and continuity across cuts, supporting both text-to-video and image-to-video workflows.
- Uni-1 Brand InteA model-level brand intelligence that understands and carries brand style, character references, and visual grounding, ensuring all generated assets align with brand guidelines.
- Creative AI AgenAgents research, generate, and refine across video, image, audio, and text while maintaining brand consistency, significantly accelerating the creative process.
- Multi-Model InteIntegrates various top-tier third-party video generation models alongside proprietary ones, including Seedance, Kling, Veo, and MiniMax, offering diverse creative options.
- End-to-End WorkfSupports complete workflows from research to refinement, allowing users to build creative workflows once and run them repeatedly for improved team efficiency.
- High-ResolutionSupports video generation up to 4K resolution with multiple output format options such as SDR, HDR, and HDR+EXR to meet professional requirements.
How to use it
- Visit the Luma AI website and sign up for an account, optionally starting with the free trial to explore basic features.
- Select your project type, such as product hero shots, social media variants, or teaser cuts, and configure your brand parameters.
- Use Ray 3.2 or Uni-1 models to generate initial video or image assets via text prompts or uploaded reference images.
- Refine the generated content using creative agents to adjust styles, extend duration, or ensure alignment with brand visual standards.
- Export the final deliverables or integrate directly into your existing creative workflow via API for batch production.
Where it fits
- Ad Marketing AssRapidly generate multiple versions of social media ad videos and product showcase images while maintaining brand visual consistency to improve testing efficiency.
- Film Pre-visualiDirectors and creative teams can use Ray 3.2 to quickly produce storyboard animations and concept videos, visually presenting shooting ideas.
- E-commerce ConteAutomatically generate high-quality product demo videos for large SKUs, reducing traditional filming costs and improving conversion rates on product pages.
- Scaled Brand ConLeverage Uni-1's brand intelligence to mass-produce content that adheres to specific brand aesthetics for internal communication or external promotion.
Pricing and free quota
Offers Individual and Business plans.Individual plans include Plus ($30/month, 10,000 credits), Pro ($90/month, 40,000 credits), and Ultra ($300/month, 150,000 credits).Enterprise plans require contacting sales for custom quotes.Credit consumption varies by model and resolution; refer to the official site for details.
Who it is for
- Video Creators & Directors
- Digital Marketing Agencies
- Brand Design Teams
- E-commerce Content Operators
FAQ
What are the main models of Luma AI?
The main models include Ray 3.2 for video generation and Uni-1 for brand intelligence.It also integrates third-party models like Seedance, Kling, and Veo.
How does it ensure brand consistency in generated content?
Through the Uni-1 model, Luma understands brand style, character references, and visual grounding at the model level, ensuring visual unity across all generated assets.
Is API access supported?
Yes, Luma provides API services for models like Ray3.2 and Uni-1.1, allowing developers to integrate them into their own applications.
What does the free trial include?
Users can sign up for free to try certain features.For specific quotas and available models, please refer to the pricing page on the official website or your account details after registration.