AI office
Formula bot
Formerly known as Formula Bot, Better Analyst is an AI-powered data analysis platform designed for individuals and growing businesses.
What is Formula bot?
Formerly known as Formula Bot, Better Analyst is an AI-powered data analysis platform designed for individuals and growing businesses.It enables users to explore datasets using plain English, generating insights, visualizations, and interactive dashboards without requiring advanced SQL or Python skills.
The platform supports both file uploads and direct connections to major data sources like Google Analytics, BigQuery, Snowflake, and PostgreSQL.Beyond ad-hoc analysis, Better Analyst offers automated data flows, scheduled reporting, and metric alerts, transforming repetitive analytical tasks into streamlined workflows.
Whether for marketing teams tracking campaign performance or finance professionals processing statements, Better Analyst uses AI Agents and custom business context definitions to ensure every analysis aligns with specific business logic and brand standards.
Key features
- Conversational AAsk questions in plain English to get written analysis and charts, with visible SQL or Python code behind every answer.
- AI Dashboard GenCreate dashboards by describing them in chat, then edit via drag-and-drop, apply brand kits, and manage viewer permissions.
- Automated Data FSchedule data extraction, cleaning, and joining from sources to destinations like Google Sheets or data warehouses automatically.
- Smart AlertsSet thresholds for metrics to receive email or Slack notifications when values spike, drop, or data feeds stop.
- Extensive ConnecNative integrations with Google Ads, GA4, Search Console, Airtable, Salesforce, MySQL, Snowflake, and more.
- Spreadsheet & DoIncludes PDF to Excel converter, bank statement parser, and generators for Excel/Google Sheets formulas and VBA code.
How to use it
- Sign up for Better Analyst (existing Formula Bot accounts work seamlessly).
- Import your data by uploading files or connecting to sources like Google Sheets, BigQuery, or SQL databases.
- Ask questions in plain English in the chat interface, such as 'Analyze this month's sales' or 'Make a Sankey chart'.
- Review the generated charts and analysis, and ask follow-up questions to dig deeper into the insights.
- Save useful analyses as dashboards, or set up scheduled tasks and alerts for automated monitoring.
Where it fits
- Marketing PerforAutomatically merge data from Google Ads, GA4, and Search Console to create weekly dashboards pushed to Slack.
- Financial Data CConvert scanned bank statements or invoice PDFs into clean Excel spreadsheets for easier accounting and analysis.
- Executive DecisiBuild real-time executive dashboards that allow drilling down into specific branch or product line sales details.
Pricing and free quota
Offers a free plan with no credit card required.For advanced features and enterprise pricing, please refer to the official website.
Who it is for
- Data Analysts
- Marketing Teams
- E-commerce Operators
- Finance & Accounting Professionals
- Agencies
FAQ
What is the relationship between Formula Bot and Better Analyst?
Formula Bot has evolved into Better Analyst.Your existing account and workflows remain the same, but you now have access to more powerful analysis, dashboards, and automation features.
Do I need to know SQL or Python to use it?
No.You can ask questions in plain English, and the AI handles the underlying code.However, you can view the generated SQL or Python code for transparency.
Which data sources are supported?
It supports connections to Google Analytics, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, Airtable, Salesforce, and many other major platforms and databases.